Our expertise | LesAteliersCorporate
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top of our expertise
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OUR
EXPER-
TISE.
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DEVELOP, EXPRESS

AND COMMUNICATE

THE COMPANY PROJECT

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CO-DEVELOP THE BRAND IDENTITY, PROMISE AND EXPERIENCE

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INVOLVE EVERYBODY IN THE TRANSFORMATION

The project allows the company to affirm its convictions

DEVELOP, EXPRESS AND COMMUNICATE THE COMPANY PROJECT

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The strategic plan addresses the question of ‘how ?’.  Its expression relies on the leaders to set and communicate the transformation’s schedule and rhythm.

 

The project addresses the question of ‘why ?’.  For the leaders, this is the opportunity to give the transformation its meaning. To make explicit the path followed by the company to involve and mobilise all stakeholders – first and foremost, its managers and employees – in the success of its strategic plan.

 

The project allows the company to affirm its convictions, clarify the significance of its action and choices. It widely mobilises its stakeholders around its achievement. It gives everybody the possibility to feel invested and give free rein to their talent and commitment.


Supporting leadership teams at each step of the development, expression and communication of their project is one of the core businesses of Les Ateliers Corporate.

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  • Express the company project

  • Express the company vision

  • Express the company values

  • Align the management team

  • Make the project a lever of trust

  • Express the local contribution to a Group’s project

  • Unite a community around a citizen project

  • Accelerate the digital transformation

  • Express and reveal a company’s sustainable development project

  • Develop and deploy a company’s management model

DEVELOP, EXPRESS

AND COMMUNICATE

THE COMPANY PROJECT

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CO-DEVELOP THE BRAND IDENTITY, PROMISE AND EXPERIENCE

CO-DEVELOP

THE BRAND IDENTITY,

PROMISE AND EXPERIENCE

 

The brand transforms the company.  It conveys the vision of its leaders.  What the brand says about the company and the role it intends to play in society is the essential roadmap to transformation.

To differentiate itself and continue to grow, the company must, from now, offer a brand experience which creates a captivating relationship and inspires its organisation and culture.

Helping leadership teams to turn the brand into a lever for growth and change is one of the core businesses of Les Ateliers Corporate.

 

 

  • Express the brand positioning

  • Develop, express and share the brand platform and promise

  • Develop the employer brand

  • Create more value thanks to the brand

  • Create the brand visual identity

  • Transform the brand promise into a management tool

  • Co-develop the brand experience with customers

The company must now offer a brand experience which captivates

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INVOLVE EVERYBODY IN THE TRANSFORMATION

ENGAGER CHACUN DANS LA TRANSFORMATION

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For leaders, driving transformation means associating with it all those who, inside and outside the company, can contribute to its success.  It means specifying their role. Clarifying the attitudes and behaviours expected of them. Bringing the transformation to the level of each person, so that everybody can fully play their part.

 

Helping leadership teams attract new talent, developing relationships with their stakeholders, mobilising managers and employees for better performance, agility and innovation is one of the core businesses of Les Ateliers Corporate.

 

  • Reveal the vision of the leader

  • Present the strategy of the Group

  • Involve managers in the project

  • Relaunch the drive to win

  • Speed up management transformation

  • Transform values into a management tool

  • Associate key audiences to the company project

  • Mobilise employees to overcome the crisis

INVOLVE EVERYBODY

IN THE TRANSFORMATION

Bringing the transformation to the level of each person

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develop, express and communicate
co-develop the brand identity
involve everybody
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