Compétences
Compétences

NOS
EXPER-
TISES.
ÉLABORER, EXPRIMER
ET REVELER LE PROJET
DE L'ENTREPRISE
CO-ÉLABORER L'IDENTITE,
LA PROMESSE ET L'EXPERIENCE
DE MARQUE

NOS
EXPER-
TISES.
ÉLABORER, EXPRIMER
ET REVELER LE PROJET
DE L'ENTREPRISE
CO-ÉLABORER L'IDENTITE,
LA PROMESSE ET L'EXPERIENCE
DE MARQUE

NOS
EXPER-
TISES.
ÉLABORER, EXPRIMER
ET REVELER LE PROJET
DE L'ENTREPRISE
CO-ÉLABORER L'IDENTITE,
LA PROMESSE ET L'EXPERIENCE
DE MARQUE

NOS
EXPER-
TISES.
ÉLABORER, EXPRIMER
ET REVELER LE PROJET
DE L'ENTREPRISE
CO-ÉLABORER L'IDENTITE,
LA PROMESSE ET L'EXPERIENCE
DE MARQUE
ÉLABORATION, EXPRESSION
ET PARTAGE DU PROJET DE L'ENTREPRISE
ÉLABORATION, EXPRESSION
ET PARTAGE DU PROJET DE L'ENTREPRISE
ÉLABORATION, EXPRESSION
ET PARTAGE DU PROJET DE L'ENTREPRISE
ÉLABORATION, EXPRESSION
ET PARTAGE DU PROJET DE L'ENTREPRISE

CASE STUDIES
DEVELOP, EXPRESS AND COMMUNICATE THE COMPANY PROJECT
1.
Express the company project
In a context of profound changes, a large company decides to launch a strategic plan which involves every employee. Les Ateliers Corporate is chosen to support the executive committee in expressing this project.
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Strategic challenges
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Bring the company into a new development cycle.
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Give the transformation meaning and encourage growth.
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Develop and share an aspirational vision, common to everyone, of the transformation and what tomorrow’s company will be like.
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Mobilise the company around this vision. Deploy initiatives which will bring about change. Turn the transformation into a driver of growth and differentiation.
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Initiate a management transformation approach for the project.
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Strengthen the leadership of the new Managing Director.
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Les Ateliers Corporate’s mission
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Design and implement a collaborative approach which includes, in particular, interviews with leaders and opinion leaders to express the company project.
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Highlight the challenges which it must meet to give the full meaning to the strategy, internally and externally.
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Organise a convention for the whole management community. Co-develop the employee mobilisation plan with managers.
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2.
Express the company vision
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In a context of rapidly-evolving usages and technologies, a major player wishes to rethink its company project on the basis of a revised vision of the future. What new services should be offered to customers ? How should the different businesses of the Group be organised ? The Group’s President asks Les Ateliers Corporate to support him in the expression of his vision.
Strategic challenges
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Align leaders and managers on the challenges the Group must face. Express and share an ambition which unites all the employees.
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Give meaning to the Group’s new project. Set it in an aspirational vision of the future.
Les Ateliers Corporate’s mission
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From leaders, expert managers and the Group’s external stakeholders, gather all perspectives on the new cycle it is entering, the elements which give meaning to the company’s difference.
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Express the vision of the challenges the Group must meet via its new company project.
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Unite the Group’s leaders around this vision, through the organisation and animation of a dedicated strategic seminar.
3.
Express the company’s values
At the beginning of a new growth cycle and engaged in a massive recruitment campaign, a leader of its market sector wishes to review its set of values and share them with all employees. It asks Les Ateliers Corporate, who have just re-expressed the company’s vision, to design and lead the process to co-develop the company’s values.
Strategic challenges
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Unify employees around common values.
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Start a process of reflection about the attitudes and behaviours that should be encouraged to bring the values to life and make the company project successful.
Les Ateliers Corporate’s mission
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Design, animate and report on a worldwide online consultation of all the company’s employees on the theme of values.​
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Design and animate collaborate workshops with managers and leaders to express the new set of values.
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Design, write and produce the presentation keynote of the vision and values
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Design and deploy the internal communications campaign.
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